CSOs Discussed on How Better to Promote Their Achievements

The communications and visibility of Civica Mobilitas and CSOs were a topic of the workshop that was held on 11^th February 2026 in the venue of Civil Society Resource Centre.

21 representatives of 20 CSOs, current recipients of partnership grants (CM-PG-2) discussed their communication challenges and how to follow the rules for successful reporting on their achievements in an easier way.

The workshop was open by Darko Dimov, coordinator of the programme, who reminded the grantees about their contract obligations, stressing communication and visibility as an important segment for them and their work. There was an official congratulation to the new grantees and first meeting with them by Kristina Kolozova, National Project Officer at the Swiss Embassy. She spoke about the contribution of Civica Mobilitas for the civil society, stressing that this group of grantees is the last Civica Mobilitas generation.

Civica Mobilitas communication and information team, made of Gonce Jakovleska, Boris Ristovski and Karolina Gjurkovska took care of the last and most important part of the workshop.

The grantees were acquainted with the rules and regulations on the placement of logos, the use of hashtags and mentions on Civica Mobilitas and Swiss Embassy profiles, which will be their guidelines when reporting on the implemented project activities and events. The social media, such as Civica Mobilitas FB profile and FB group were also mentioned as a possibility to achieve bigger visibility and even bigger audience.

The team presented the resources available to the grantees, such as Civica Mobilitas e-platform which offers many options for supporting the communication efforts of the grantees. The lecturers encouraged the participants to actively use all options offered by the platform, such as news on CSOs, the CSO Address Book, ”Citizens for Change” newsletter etc.

The participants agreed that one of the most important adjustments that should be made is putting focus on reporting about the achievements, as opposed to information on the activities. The most important issue is to learn how to report on the changes that CSOs create in the society on daily basis via civic engagement.

“The workshop was very interactive and it enabled us to become actively involved in the process. The lecturers were clear and the contents was given in an appropriate and understandable way. As a Civica Mobilitas grantee, I was given a clear picture of the expectations of donors in the communication and visibility parts of the projects”, added Nikola Trajkovski, Programme Associate at Konekt.

The issues of visibility, the process of reporting on events, as well as the experience and communication of grantees with the media were part of the discussion open during the workshop. There were examples of photographs reviewed and compared, explaining the importance of well selected quality photographs. This is important not only for successful implementation of the project activities of the organizations, but also for giving good stories in the media regarding the changes made by the civil sector.

“During the workshop on communication and visibility of the activities within the project, according to me, all useful information on the forthcoming project period were presented, without additional delays that would make the explaining process more difficult. The lecturers were prepared in their respective areas and, most importantly, as grantees we have been given a communication channel that would make the implementation of the activities in this part easier. What I especially liked was the discussion that was developed among all the people present, where we were able to exchange opinions, suggestions and ideas that we would use in the future”, stressed Biljana Nasteska Kalanoska from the Association of Journalists of Macedonia (AJM).

The people present were given quite some information on what communication means in the development. Jovana Gjerasimoska, a Communication Specialist at the Swiss Embassy, explained the meaning of these communication to the grantees, mentioning examples and ways of thinking that would alleviate the access to information, stimulate bigger participation of the citizens and bigger impact on public policies.

With the fast technological progress and new digital possibilities for communication, most of the participants were interested in the way of publishing videos, reels on social media, etc. The Civica Mobilitas team also drew their attention to the careful and cautious use of the generated Artificial Intelligence (AI), as one of the most used tools nowadays.

Civica Mobilitas will continue to support the grantees in alleviating the communication process and promoting the achievements in the best and most appropriate way so that they reach their target groups.