Developing Hospitality in the Shar Mountain Region

In the heart of Shar Mountain, at the scenic ski center Popova Shapka, a training session on tourism and hospitality gathered local small business owners, aspiring young entrepreneurs, and community members seeking to strengthen their role in the growing tourism sector. The session aimed to boost local capacity in customer service, professionalism, and sustainable business practices.

One of the event’s highlights was the participation of Veronica C., an American volunteer with over 40 years of hands-on experience in the hospitality industry. Her presence brought warmth, insight, and a wealth of knowledge to the group. From managing guest expectations to maintaining quality standards, Veronica offered real-world lessons and examples.

The training was designed to be interactive, encouraging open dialogue, group discussion, and reflection on how hospitality can evolve to meet the needs of modern travelers while preserving the local character of the Shar region. The sessions highlighted the importance of offering tips on communication, attention to detail, and the importance of storytelling in creating authentic guest experiences.

The event didn’t just focus on technical skills; it also reinforced a sense of pride in local identity and the unique value that community-based tourism brings to the Shar Mountains. Attendees left with new strategies, renewed motivation, and a stronger network of peers working toward a shared goal: creating quality experiences that welcome visitors while sustaining the beauty and traditions of the region.

This activity is part of the continuous efforts to develop quality and sustainable tourism, and was implemented by the Center for Education and Development – CED, with financial support from PONT.

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