Terms of References

For procurement of implementation of the outreach blueprint campaign for improvement of the textile sector image as safe and good working place (B.L 4.1.4.3 b6)under the project No. P9410“Organizational development of NRC and improved employability and entrepreneurship skills of Roma people, especially women and youth”

I. Background

The project “Organizational development of NRC and improved employability and entrepreneurship skills of Roma people, especially women and youth”, supported by We Effect started in May 2021.

The project objective is ”Providing support in rural development especially for poor members of the communities in the selected market systems so that local communities are resilient and sustainable.” The project with be based on two outcomes, first being focused on implementation of MSD based pilot interventions. The second outcome is ”Increased organizational capacities and financial sustainability of NRC”.

NRC (implementer of the intervention) and MK Delteks DOOEL Kocani(intervention partner) will work for improvement of the textile sector image as safe and good working place.

II.Objective of the assignment

The engagement for implementation of the outreach blueprint campaign for job retention by marginalized group of Romain Kocaniincludes (a) following services:

a1. Coordination and preparatory activities for the assignment and review of relevant materials: Campaign strategy to improve the image of the textile industry, Action plan for implementation of the Strategy to improve the image of the textile industryand 2 marketing products (promotional short video and web banner), provided by NRC

a2.Creating a Facebook fan page and an Instagram profile, where all materials and information related to the campaign can be published

a3.Posting teaser creations and sponsoring them on Facebook and Instagram

a4.Publication of a commercial text in the local media

a5.Lease of media space in TV to broadcast short campaign video and TV jumps

a6.Sponsoring promotional videos on Facebook and YouTube

a7.Publication of a public announcement for the start of the campaign to be send to the media

a8.Lease of media space in Web (web banner)

a9.Occasional event to mark March 8 – International Women’s Dayin cooperation with the textile company

a10.Organizing a media event or media brief in cooperation with the textile company

a11.Оrganizing free visits where interested unemployed people will have the opportunity to get acquainted with the work in a textile factory

a12. Preparation and delivery of activity report and time sheet (in English), 5 days after the engagement is finished

a13. Acceptance and respect of the principles and ethic values of the NRC and MK Delteks DOOEL Kocani

a14. Communication and cooperation with all participants in the project

The engagement includes the(b) following deliverables:

b1.Created Facebook fan page and Instagram profile, where all materials and information related to the campaign can be published

b2.Posted teaser creations and sponsored on Facebook and Instagram

b3.Published commercial text in the local media

b4.Leased media space in TV

b5.Sponsored promotional videos on Facebook and YouTube

b6.Published a public announcement for the announcement of the campaign

b7.Leased media space in Web

b8. Organized occasional event to mark March 8 – International Women’s Day.

b9.Organizedmedia event or media brief in cooperation with the textile company

b10.Organized free visits where interested unemployed people will have the opportunity to get acquainted with the work in a textile factory

b11. Activity report in English (delivered 5 days after finishing the engagement tasks)

b12. Time sheet (delivered 5 days after finishing the engagement tasks)

Expected duration of assignment is February 2022- March 2022.

III. Duty travel &accommodation

There are travelcosts for travel to Kocani.

IV. Coordination& reporting

Contact point/responsible person for the assignment are

Chief Executive from MK Delteks DOOEL Kochani
Co-facilitator from NRC
Organizational Development Coordinator from NRC.

The engaged external expertise will report once after finishing of the assignment with activity report in English and time sheet.

V. Qualification requirements

Quantitative and qualitative criteria upon which offers will be evaluated are:

At least 3 years of work experience in implementation of outreach strategies;
At least 3 years of work experience in creative projects and realization of products for raising awareness;
Proven knowledge of advertising techniques and principles;
Active knowledge of global trends in the field of raising awareness and advertising.

VI. Application procedure:

Deadline for submission of offers is 17.02.2021 until 16:00 p.m.

Offers should be submitted on the following e-mails: info@nationalromacentrum.org and ksojic@nationalromacentrum.org and gorgievska.delta@gmail.com

Offer should contain following documents:

Motivation letter with background portfolio indicating experience and number of years in the field and CV(s) of key staff for the assignment
Proposed methodology and approach
At least 3 similar products delivered for this type of services;
Offered gross price in Macedonian denars (travel costs included)
Current status scanned in original not older than 6 months if the applicant is legal entity.

VII. Evaluation of the offers

Incomplete applications or applications received after the deadline for submission will not be taken into consideration.

Best value for money principle will be taken into account by using a weighted scoring method to evaluate the combination of the applicants’ qualification (80%) and financial proposal (20%).

When using this weighted scoring method, the award of the contract will be made to the bidder whose offer has been evaluated and determined as:

· Responsive/compliant/acceptable, and

· Having received the highest combined score out of a weighted technical and financial evaluation specific to the solicitation

1. Technical evaluation (80%)

The technical evaluation of the received offers will consist of:

· Evaluation of professional experience (relevance of 30%)

· Evaluation ofproposed methodology and approach(20%)

· Evaluation of similar products and delivery of this type of services(relevance of 30%):

2. Financial evaluation (20%)

The evaluation of the financial offers will be conducted in the following manner:

· The offer with the lowest price shall receive the total of 20 points

· The other offers with higher prices shall receive the respective score according to the following formula: 20* (Lowest Price / Proposed Price).

VIII. Terms of payment

NRCwill sign a contract with the selected applicant. The payment will be made by NRC in two installments: first installment of 50% of the total gross amount of the offered and accepted price after concluding the contract and second installment of 50% of the total gross amount after the engagement and approval of the submitted report and time sheet from by the project team.

IX. Declaration of relationships

The Applicant shall describe if their organization/employees have any business or personal relationships with closely associated party from We Effect, its Regional Office in Skopje, its governing bodies and employees or with similar bodies/persons of NRC and MK Delteks DOOEL Kocani.

Closely associated party (persons, physical or legal) as per We Effect’s definition is considered person who has the possibility to exert control over, or significant influence on, the other person when it comes to financial and operative decision-making concerning an activity. The purpose of the Declaration is to disclose such information which makes the application and evaluation process more transparent and supports the bids in its relevance according to conditions on the open market.