Terms of References

For procurement of external expertise for outreach blueprint for Campaign for Roma for employment benefits(BL 4.1.4.3.a.9) under the project No. P9410“Organizational development of NRC and improved employability and entrepreneurship skills of Roma people, especially women and youth”

MSD Intervention:Outreach blueprint for Campaign for Roma for employment benefits

I. Background

The project “Organizational development of NRC and improved employability and entrepreneurship skills of Roma people, especially women and youth”, supported by We Effect started in May 2021.

The project objective is ,,Providing support in rural development especially for poor members of the communities in the selected market systems so that local communities are resilient and sustainable,,. The project with be based on two outcomes, first being focused on implementation of MSD based pilot interventions. The second outcomes is ,,Increased organizational capacities and financial sustainability of NRC.

This procurement procedure is organized in the project: “Organizational development of NRC and improved employability and entrepreneurship skills of Roma people, especially women and youth”.

The project objective is: more Roma people to have the capacities and the access to the job market, to take up employment and business opportunities in the selected market systems.

NRC (implementer of the intervention) and PEA MOTIVI Skopje (intervention partner) will work to create blueprint for anoutreach campaign for improvement of perceptions and benefits from taking up jobs and employment by Roma. Action plan for implementation will be developed as well.

II. Objective of the assignment

The engagement of the еxternal expertise has aim to create blueprint for outreach campaign for Roma to raise awareness about employment and employment benefits andincludes

(a) following services:

a1. Preparation and execution of research and design content of SMART outreach Strategy with prepared marketing products and proposed marketing channelsdesigned to motivated Roma and to raise awareness for the benefits of employment and taking a job(2work days)

a2. Development of Action plan for implementation (2work days)

a.3 Developmentand design at least 3 products to be used for the implementation of the campaign (3,5 days)

a3. Preparation and delivery of activity report and time sheet (in English), 5 days after the engagement is finished

a4. Acceptance and respect of the principles and ethic values of the NRC and PEA MOTIVI

a5. Aommunication and cooperation with all participants in the project

The engagement of the еxternal includes the

(b) following deliverables:

b1.One SMART outreach Strategy for Campaign to motivate Roma and to raise awareness for the benefits of employment and taking a job

b2. DevelopedAction plan for implementation

b.3. Developed and designed at least 3 products to be used for implementation of the Campaign

b4. Activity report in English (delivered 5 days after finishing the engagement tasks)

b5. Time sheet (delivered 5 days after finishing the engagement tasks)

Expected workload/time for delivery of the is Outreach campaign is 7.5 working days in total.

Expected duration of assignment is December 2021- January 2022.

III. Duty travel &accommodation

There are no related costs for duty travel and accommodation.

IV.Coordination& reporting

Contact point/responsible person for the assignment are

Chief Executive from PEA MOTIVI
Co-facilitator from NRC
Organizational Development Coordinator from NRC.

The engaged External expertise will report once after finishing of the assignment with activity report in English and time sheet.

V. Qualification requirements

Quantitative and qualitative criteria upon which offers will be evaluated are:

At least 3 years of work experience in research and design of outreach strategies;
At least 3 years of work experience in creative projects and realization of products for raising awareness;
Proven knowledge of advertising techniques and principles;
Active knowledge of global trends in the field of raising awareness and advertising.

VI. Application procedure:

Deadline for submission of offers is 24.12.2021 until 12:00 p.m.

Offers should be submitted on the following e-mails: info@nationalromacentrum.org and ksojic@nationalromacentrum.org andnorik@motivi.mk

Offer should contain following documents:

Motivation letter with background portfolio indicating experience and number of years in the field and CV(s) of key staff for the assignment
Proposed methodology and approach
At least 3 similar products delivered for this type of services;
Offered gross price per day in Macedonian denars
Current status scanned in original not older than 6 months if the applicant is legal entity

VII. Evaluation of the offers

Incomplete applications or applications received after the deadline for submission will not be taken into consideration.

Best value for money principle will be taken into account by using a weighted scoring method to evaluate the combination of the applicants’ qualification (80%) and financial proposal (20%).

When using this weighted scoring method, the award of the contract will be made to the bidder whose offer has been evaluated and determined as:

· Responsive/compliant/acceptable, and

· Having received the highest combined score out of a weighted technical and financial evaluation specific to the solicitation

1. Technical evaluation (80%)

The technical evaluation of the received offers will consist of:

· Evaluation of professional experience (relevance of20%)

· Evaluation ofproposed methodology and approach(30%)

· Evaluation of similar products and delivery of this type of services(relevance of 30%):

2. Financial evaluation (20%)

The evaluation of the financial offers will be conducted in the following manner:

· The offer with the lowest price shall receive the total of 20 points

· The other offers with higher prices shall receive the respective score according to the following formula: 20* (Lowest Price / Proposed Price).

VIII. Terms of payment

NRCwill sign a contract with the selected applicant. The payment will be made by NRC in two installments: first installment of 30% of the total gross amount of the offered and accepted price after concluding the contract and second installment of 70% of the total gross amount after the engagement and approval of the submitted report and time sheet from by the project team.

IX. Declaration of relationships

The Applicant shall describe if their organization/employees have any business or personal relationships with closely associated party from We Effect, its Regional Office in Skopje, its governing bodies and employees or with similar bodies/persons of NRC and PEA MOTIVI.

Closely associated party (persons, physical or legal) as per We Effect’s definition is considered person who has the possibility to exert control over, or significant influence on, the other person when it comes to financial and operative decision-making concerning an activity. The purpose of the Declaration is to disclose such information which makes the application and evaluation process more transparent and supports the bids in its relevance according to conditions on the open market.