Civica Mobilitas encourages better communication and visibility of civil society organisations

On 27th August 2024, a workshop dedicated to the communications of Civica Mobilitas and civil society organisations was held at the Civil Resource Centre in Skopje.

A total of 34 representatives from 33 civil society organisations, all current recipients of grants for civic engagement, discussed communication challenges and how to more easily follow the rules for successful reporting on their achievements.

All participants agreed that it is important to place greater emphasis on sharing the achievements of their engagements rather than simply reporting on the completion of activities. While reporting on activities remains important, it is crucial to convey the results and impacts of their engagements, which can help raise public awareness and improve the perception of civil society organisations’ work.

During the workshop, some participants shared their experiences of communicating with the media and effectively using media platforms to increase the visibility and impact of their activities. Topics such as visibility, the use of logos, the process of reporting on events, and similar issues were also discussed. The Civica Mobilitas team presented the resources available to grantees, emphasising the use of hashtags and mentions of Civica Mobilitas and SDC profiles to increase the reach of their information. The new e-platform or website of Civica Mobilitas, which offers many options to support the communication efforts of grantees, was also presented. However, whether these options are utilised or not depends entirely on the grantees and their active use of the platform.

Participants were encouraged to understand the communication habits of their target groups and adapt their strategies to achieve better results. While posting on social media is quick and easy, regular updates on websites are also important. Additionally, examples of photographs were reviewed and compared, highlighting the importance of selecting high-quality images to tell a compelling story or create a positive media image.

At the end of the workshop, participants expressed their agreement to strengthen communication and collaboration among themselves, while the Civica Mobilitas team will continue to provide support to improve the communication strategies of civil society organisations.